Souma Embroidered Horse Hoodie

A rearing horse worked in four greys against deep burgundy, with red peonies breaking across the lower back and gold wave-work running the length of both sleeves.

The embroidery comes first. The back panel is mounted flat on an embroidery frame before the hoodie is assembled — before the sleeves, before the hood, before a single seam is closed. A multi-head machine lays the design down in six passes: outline, fill, shading, metallic gold, highlight, edge. Only then is it cut and sewn into a garment. It's the reason the design sits flat instead of distorting across the seams, and the reason you can feel the horse's mane with your thumb.

Sixty pieces. One production run, no restock.

The details

• 400gsm brushed cotton fleece — a high-street hoodie is nearer 280
• 80% cotton / 20% polyester, ribbed cuffs and hem
• Full-back embroidery plus both sleeves, 11 thread colours
• Lined hood with flat drawcords

Fit
Cut oversized, in the Japanese street silhouette — dropped shoulder, wide body, room to layer. Most people take their usual size; size down one for a regular fit. Full measurements in the size guide. Between sizes? Email your height and usual size and we'll tell you which to take.

Care
Inside out, cold, gentle cycle. Hang or lay flat to dry. Don't iron directly onto the embroidery. Thread doesn't fade the way print does.

Delivery and returns
Free tracked UK delivery, duties covered. 30 days to send it back unworn with tags for a full refund, free return label included.